About Wear on Earth - Hawai'i

Eco-Fashion based on Endangered Animals and Culturally Relevant Species


Executive Profile: 

Jennifer Bright is the primary person of action for Wear on Earth but hopes to actively employ others soon. The business concept as well as the collection concepts and garment designs are hers.  She has been working since 2009 to make this a reality, and has been fortunate enough to know a few wonderful and Badass volunteers that share her vision and have donated their time to help bring this vision out of the nebulous and into the solid!  They are as follows in order of joining Wear on Earth:  Carrie Ginanne, Nona Hough, Amber Long, and Erick Sanchez-Zambrano 

Business Plan contributor:  Carrie Ginanne, Nona Hough

Business Plan editor:  Elsa Hedrick

Historically, fashion has been one of the leading causes of social and environmental change on the planet;  not just fads about clothing, but how we make many decisions concerning external opinion, and the effect those decisions have on Earth.  Choices about the fibers humans use for clothing can impact the planet.  That's why Wear on Earth strives to develop a sustainable industry here in Hawaii using industrial hemp as the primary fiber source for our products.

iHempHi is a cool source for information about the hemp movement in Hawaii and United States.  Click the link below to head over to this site.

Innovative and Locally Inspired Designs


Our goal is to put sustainability, social recovery, and environmental recovery  back into fashion, literally. We know that looking stylish can make your whole day better; especially if it contributes solutions towards global crises. That's why we're committed to being your source for the most positively impactful fashion. We design clothing around what's important so you can focus on looking great!  

  • Above photo is a swimwear collection inspired by Hawaiian Butterfly fish known as Chatedontidae.  Click on the link below to go to the Waikiki Aquaium site to learn more about these amazing creatures!

To watch the interview on Hawai'i Fashion Now by Andy Reilly with Jennifer Bright CEO of Wear on Earth, follow this link.


Help to Recover Endangered Species right here in Hawai'i

Critically Endangered Tree Snail Of O'ahu Hawai'i called Laminella sanguinea

While shopping with us, we want you to be completely happy with the experience. If you have questions about us, our products, or even shipping, get in touch! We hope you continue to shop with us for many years to come. 

  • Photo is of a Laminella sanguinea snail by David Sischo of the DLNR's Snail Extenction Prevention Program aka SEPP

About Us

About Wear On Earth - Hawai'i


To watch the interview on Hawaii Fashion Now, follow this link:


Wear On Earth was first conceptualized in 2009 by Jennifer Bright.  With a sketchpad in her hand and conservation in her heart, she set out on a path to provide options for basic needs that would not only help to conserve our planet and inhabitants, but satisfy our human desire and need for creative expression and for fashion.  

Not having any fashion industry knowledge, in 2013 Jennifer went back to school to learn the industry and necessary skills to accomplish her dream.  To support her concept, she joined the feasibility study for industrial hemp that was assigned to U.H. Manoa's College of Tropical Agriculture and Human Resources, CTAHR.  For the honors program, she wrote a thesis outlining the possibilities of a local sustainable textile mill that could support a sustainable fashion scene in Hawaii and included some of the data from the industrial hemp feasibility study.  She graduated from the University of Hawai'i at Manoa, Suma Cum Laude with Honors, from the School of Fashion Design and Merchandising in December 2015.

Early 2016 the study was published for the Hawaii state legislature and quickly they chose to legalize industrial hemp in the state, thereby opening the door to the sustainable textile possibilities in Hawaii.  Jennifer was invited to the bill signing ceremony at the state capitol for this momentous occasion and has been working daily to keep moving forward.  

After graduating college she approached Carrie Ginanne, a conservation expert with an honors degree in business, about developing a business plan and getting a DBA, and soon after, Wear on Earth was officially born and the business plan was coming together!  She also began working in earnest on developing relationships with community organizations and creating eco-fashion collections and brand recognition by having fashion shows at venues like the Honolulu Museum of Art School, and the Bernice Pauahi Bishop Museum, and further developing relationships with like-minded people in the conservation industry.  

Realizing that it was important to learn the current fashion industry from the ground up, in 2016 Jen simultaneously began working at Ala Moana Mall; starting as a sales associate and working up to keyed management positions in under a year, before being recruited in May 2018 to become the Director of Sales at the flagship boutique by one of Hawaii's local noteworthy designers herself, Anne Namba. 

In additional pursuit of the dream for a sustainable Hawai'i, Jennifer has been invited to deliver presentations to the fashion students of UH Manoa, and is preparing for her 4th annual lecture to take place this fall with her colleague Amber Long who, for the last 15 years, has been promoting the sustainable uses of industrial hemp through education in Hawai'i.  For years, Amber has been hosting the Hemp History Week events and personal hemp education campaigns and booths to get the word out about the sustainability of hemp.  It was because of her efforts to get hemp legalized that we were able to meet for the first time at the State Capitol for the legalizing of this amazing resource.  Not too long after, Jen was able to convince Amber to join Wear on Earth!

To watch the interview on Hawaii Fashion Now, follow this link:


Our Products


Wear on Earth products go beyond the basic garments that we wear on our bodies.  The entire concept is to provide you with an option that is both fashionable and socially and environmentally responsible.

The prints and styles are based on the culturally significant and the endangered elements of Hawaii.  Each collection focuses on a particular area, species, or group in need of relief.  When you purchase our products you will be actively working towards saving these important, relevant, and necessary aspects of our world, because part of the profits go toward equipment or programs that support the featured  element or animal on the garment.

If you know of a location or species in particular need of some relief, please contact us and tell us about it.  I would be more than happy to make you a one of a kind piece or develop a collection based on this need, but we will need to find an organization that supports the species recovery to generate that portion of the garment's worth.

Why you want to buy Wear on Earth - Hawai'i


 Wear on Earth strives to generate community involvement and education as well as species recovery through the product in every aspect. Ultimately we aim to provide products that are sustainably grown, manufactured, and fully produced here in Hawai'i. We are searching for the best location on O'ahu to start the farm and manufacturing facilities.

We are also developing working relationships with community organizations, such as the Snail Extinction Prevention Program, to provide direct relief to areas and species in need.  We are continuing communications with the Waikiki Aquarium, the Bishop Museum, University of Hawaii at Manoa, and others as well as building relationships with members of the Hawai'i Legislature, in hopes that Wear on Earth can provide enough relief to make an impact on recovery.